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5 Reasons for a Mobile App to Get Rejected

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5 Reasons for a Mobile App to Get Rejected

App rejection on multiple grounds is routine in today’s competitive environment, and both Apple & Google Play Store equally take a cautious approach during the initiation process. Apple takes the cake in this regard as it reportedly rejected almost 1,50,000 apps during last year alone & has the strictest approval process. There are reasons for such tightness, as the firm has to fully monitor all the components of their world, mainly with third-party developers. While many app development companies in Sydney bicker against Apple’s closed ecosystem approach, it is inarguable that it’s one of the company’s most significant competitive advantages. Therefore, it becomes paramount for the developers to know about the most common rejection reasons to prevent unnecessary lags, additional expenditure and other development issues. The following paragraphs will make you aware of five of the most-used reasons to reject an app.

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Objectionable or Inappropriate App Content

The App stores automatically reject products that contain objectionable or sensitive content like gambling & porn. In addition, the offerings that deal in violent & risky behaviour such as graphic violence, racism and drug abuse have a significantly lower probability of being approved. It is not hard to guess the rejection of such types of content, as every such store has a basic guideline in place to provide their customers with a secure experience. If your product doesn’t adhere to these specifications, it will get rejected.

Rejection is imminent if you also believe that your app contains content to offend the sensibilities of the people potentially or misusing the law. However, you can get over this issue by swiftly spotting and solving such problems early during the strategical phase. You can modify your concept or avoid launching it through the App Store altogether. However, there is a problem if the features include sensitive user-generated content. If such attributes feature prominently in your offering,  To get around this dilemma, you can place filtering or reporting mechanisms to block inappropriate content and ban repeat offenders if necessary.  Such application of this method is how social media sites like Facebook and Instagram control their platform’s content integrity. You can take help regarding the same from Coweso, one of the leading agencies providing mobile app development services in Melbourne.

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Your Offering is Eerily Similar to Another App

Another reason for your product rejection is the eerie similarity of your app to another offering in the App Store. Some copycats often target a high-selling item in the store, perform a few minor changes, and then upload it as their fresh concept.  Besides being a blatant copy of the hard work done by other programmers and designers, it’s also a lawsuit waiting to happen.

However, the resolution is straightforward—you should develop an ingenious product idea.  Do comprehensive research on existing items on the App Store to see how cluttered your app category is. Once this is done,  try to come up with a different experience. If your app idea is new, always use original UI and icon designs to separate it from the pack. A similar but unrelated issue is spamming, when a developer submits multiple variations of the same app. For example, a creator might design separate map apps with the same UI features but for different cities or countries. Apple treats spamming as a more serious offence that can also eliminate your developer account. The best solution is to combine all app variations into one container app, which could be done by Coweso, the leading app development company in Sydney.

Having a technological point of view is crucial while creating an app or a website. That is why we at Coweso offer IT Consultancy Services, which could be accessed by visiting our website.

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Incompatibility of the Hardware and Software

Another reason for rejection is that the app hardware & software are not compatible. Therefore, you would boost your approval chances by creating products that function well & look aesthetically pleasing on all the mediums. In particular, you should guarantee that the iPhone offerings work well on a bigger screen and vice versa. Automatically resizing your app’s layout based on the screen aspect or orientation (portrait or landscape) the consumer is on. This attribute is an adaptive layout, and you can use multiple online available layout tools to achieve this. You should also utilise higher resolution graphics and images that won’t get blurred when blown up. Such a process ensures your UI components remain crisp when shown on an iPad. Once you have an appropriate adaptive layout, edit your app positioning settings in Xcode to ensure your app gets positioned on all the platforms. Set the target instrument to both iPhone and iPad. In addition, also optionally set the target to the lowest iOS version where it can function.

However, it is just the first step to run the app on every Apple device. It’s also crucial that you don’t ruin or degrade the customer’s instrument in any manner. The prime instances are excessive battery use and heat creation. In addition, a firm specialising in mobile app development services in Melbourne can’t ask users to stop primary iOS features or run unauthorised background procedures on the user’s phone. To avoid these performance-related problems, make sure your app uses resources efficiently. For instance, it’s better to use notifications to let users know that a countdown has finished instead of an in-app timer that continuously consumes resources. Reduce or avoid background processes to make sure your apps use up as little memory as possible when they’re idle.

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Lack of any Privacy Policy

A privacy policy is a legal & binding agreement that provides transparency to the users & divulges how your app accumulates and handles your information. The app providers require all the developers to contain a privacy policy to adhere to confidentiality laws, such as the GDPR in Europe and multiple FTC regulations in the US. Even if your offering is not accumulating any personal data, you should still have a privacy policy in place. Mention that your app is not getting any sensitive details from your customer in any manner. For example, make sure that your privacy policy is easily accessible both within your app and app page in the App Store to avoid rejection. It should explain how you use the specific data that you collect: how it’s stored, and whether or not you share it with other third-party entities. While a privacy policy entails legal language, writing it isn’t tricky. Every product in the App Store has a privacy policy, and you can base yours on theirs. Nevertheless, it’s still best to get a lawyer to help you write one to ensure it covers everything when in doubt.

App Wants to Share Personal User Data

As with our last suggestion, including a privacy policy in-app is the first step to abide by Apple’s privacy rules. A mobile app development company in Sydney must adhere to Google & Apple’s privacy rules, including tracking, storing, and sharing data with third-party organisations. If you are not following these rules, they can be grounds for removing your app from the App Store. In a way, this isn’t bad for legal creators like you. It shows the users how you value their data and privacy, fostering trust with your user base. Still, you need to follow through and be transparent to go beyond that. If you want to share their data with another organisation, reveal who that is and how they’ll utilise it.

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Most importantly, users must have control over their data at all times. Always ask for consent from your customers first if your item needs to accumulate any such information. Ensure providing them with the choice of deleting all copies of their data on your side whenever they want.

If you are an eCommerce company, having a functional and premium-looking website is essential. If you wish to create or remodel your webpage, contact us at the Coweso homepage.

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