Digital marketing plays a significant role in crafting the strategy for your brand. In such a scenario, you are always watching out for brand new platforms and the latest product features that allow you to connect with and engage your customers by using varied methods. If you are also looking for such a platform, then you should know about Spaces from Twitter.

Twitter has announced its initial rollout called Spaces, the latest social media experience to provide customers with audio-only chat rooms. Although it is just starting its services, it is already apparent that it will give the digital marketing companies plentiful advantages once more readily available.

What is Twitter Spaces?

It is a live audio chats facility, currently provided to accounts with 600 or more followers. So far, everyone followed the people for their tweets. However, this feature lets the users hear the voices of the people they follow and converse about the latest happenings live. This facility is presently in the testing phase but received positive reviews from the persons who have used it.

How Does Spaces Work?

Let’s get into the nitty-gritty of Twitter Spaces. When someone you follow speaks in Spaces on Twitter for iOS & Android, it will show on your timeline at the top as a purple bubble for all of its live duration. If you want to explore this feature as a listener, you have the option to react to any audio with emojis or look for any pinned tweets. You can also tweet them or ask permission to speak. When you join as a speaker, you can pin tweets, turn on captions to your audio so that everyone could connect to what you are saying and help your followers join by tweeting Spaces. It is very beneficial for digital marketing services.

Ways in Which Spaces Can Be Useful for Companies for Digital Marketing

Helps in Getting Customer Feedback

Receiving feedback from customers priceless for a company helps remove any possible defects in the products, test new ideas, and check consumer feelings toward the brands. Typically, digital marketing companies measure customer feedback through surveys using tools like Google Forms. These forms help the companies reach a broader audience. However, these are not foolproof either as they lack the personal touch to attract the consumers. That is where this feature can help.

Since it is an online platform, therefore you can connect to a maximum number of persons without the hindrance of any physical location. It also enables accurate and to-the-point chats which help you get very effective feedback. Besides, companies can use social listening to zero in on the perfect people for their review sessions using the Twitter platform. They can send invites to the most suitable users for their brands and check the outlet for mentions of their brand activity.

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Enables Bringing Out New Product Features For Followers

When we talk about taking customer feedback, it is beneficial to check out the users outside your current consumer base, as it can help companies check the input of non-customers. However, suppose an e-commerce development company is focussing on launching any new product or unique feature. In that case, it is logical to take feedback from inside your customer circle, as they are frequently using your product, and any input from them will be precious. If your Twitter and social media following are decent, then Spaces can help you. You have to set it up, add your followers and then request their review. This process is more comfortable and swift than surveys and helps you make most of your consumers on Twitter.

Real-Time Interaction with Followers

In older times, any communication attempted by brands followed a similar pattern – you launch a campaign and wait for the audience reaction hoping that they like it. However, today the customers want proper interaction and that too in real-time. As per a survey, 80% of business consumers expect such interactions.

Though most platforms are not able to manage such interactions, it is possible on Twitter Spaces. The customers can attend live discussions, react as per their sentiments, and possibly even get involved in the chats. This experience even goes above and beyond engaging your users. As the audience on this platform can invite other members, the organisation can ask their followers to share it with their followers, thereby exposing you to a much broader user base.

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Discussing Your Industry’s Hot Topics

It’s very beneficial for brands to engage in panel discussions, as they treat you as a potential industry leader who knows every relevant going-on in the field. These discussions get the organisations to invite potential partners, provide a chance to networking, displaying expertise and strengthen relationships. Spaces from Twitter could be an excellent option for these panel discussions because it’s cheaper and easier to invite many people to this platform than to a physical conversation. This platform is perfect for discussing hot topics in abuse and trolling-free surroundings, as the host has complete control over session entrants and can oust the participants if they are flouting rules.

So you have seen how Spaces from Twitter can help your Digital Marketing services if you are a marketing company in Perth or Melbourne. It helps marketing experts break down the walls between companies and customers, & therefore is worth trying. If apart from digital marketing you are looking for other services such as Cloud Hosting & Server Setup.