Like every company, Facebook also faced its highs and lows when it came to marketing. However, it is still the most prominent platform compared to the nearest competitors. The leading social media giant now has over 2 billion monthly active customers and over 1 billion daily active users within a span of around 14 years. The closest rival, YouTube, has approximately 1.5 billion active users in comparison. According to research, no other portal has reached so many monthly active users. While YouTube and Instagram are breathing down its neck with new features and many other efforts, Facebook is still the top platform, with 93% of marketers admitting to employing the portal’s advertising features regularly. The percentage roughly translates to almost 3 million ventures that perform their marketing endeavours by using the medium. However, you need to have an in-depth knowledge of the attributes, opportunities provided by the page, and its difference from other media portals to promote your business. You would be assisted in this endeavour by leading digital marketing companies in Australia. Just as you wouldn’t run a radio advertisement on television, you shouldn’t promote on the medium the way you’d advertise in a magazine or on your website. Therefore, we have provided some tips to help you navigate the waters of this popular medium.

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Avoid Using the Platform for Marketing Aggressively

Hard selling includes tactics such as using promotional slogans, relentlessly posting about a specific product or attribute, or offering lists of products and prices in isolation from any related conversation. People regard the social media tool as a relaxing and intimate place where their acquaintances. Therefore, such aggressive marketing will result in other users ‘unfollowing’ you. There also may be a possibility to post negative reviews about your business. Therefore, a company needs to become a part of the community & interact with users rather than hard-selling their products.

Set a Goal and Strategise Properly to Reach It

It’s essential to set a clear goal for using Facebook and a plan to achieve that goal. For instance, a restaurant or coffee shop might decide that its aim is to boost sales garnered by Facebook by 10% in the next six months with the help of Coweso, the leading digital marketing agency in Sydney. They would reach their goal by executing the following strategy:

• Designing a post every morning featuring the special menu of the day. Using a coupon code is recommended so that you can track the sale to the medium
• Posting a regular image featuring a customer who is its Top Customer of the day
• Encouraging users to post their photos of them enjoying a hearty meal, and
• Setting an aim and strategy gives you direction for your Facebook marketing and a way to measure your success.

Avoid Using Bots & Use a Human Voice for Booming Business

No user on the platform likes to talk to bots or impersonal business pages. Therefore, you must hire someone for your page which must be able to write in a tone that sounds real and empathetic, using a suitable style for your venture. They also require permission to express things in their own words, not in the company’s jargon or ‘official line’.

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Regular Posting is Essential

It is essential to update social media content, unlike traditional media such as print mediums or television or other web media such as online pages. Multiple studies in Australia suggest that portal users check their page more than twenty times per week. Such frequency means that a business must update its content and continuously post on its profile page with the help of a digital marketing company in Sydney like Coweso. Some experts suggest posting at least once a day, but the core principles are to post when you have exciting content and to judge how often your audience wants to hear from you.

Welcome Queries and Respond Swiftly

Encourage other Facebook customers to respond to your posts or post their comments about your business or a general topic of interest to the users. When the consumers post something, reply quickly — there should not be a gap of more than 24 hours. Failing to reply will weaken your online friends’ willingness to engage with you, and they will gradually drift away.

Don’t Post without Including Images and Videos

A considerable component of Facebook’s appeal is images and videos. Use them continuously to keep your friends engaged and entertained. For example, a clothing dealer could post new stock photos upon arrival. Similarly, an architect or builder could post day-by-day pictures of a house under renovation, and a personal trainer could upload an instructional video of doing a specific exercise. One can achieve all this by contacting Coweso, the leading digital marketing agency in Melbourne.

Engage your viewers with offers, games, surveys and contests. People appreciate it when companies use Facebook for fun and deliver something not provided by other portals. Various studies reveal that discounts and contests are the most obvious reasons for a user to follow a venture’s Facebook page. Similarly, giveaways and games can be utilised to make your page livelier. The platform can also be used to distribute customer surveys. If you use this process, ensure that you keep the list of questions concise and offer a working link that customers can easily click, view or share with their friends.

Develop Fruitful Relationships with Users

Building credible relationships with other Facebook users takes time, so be patient. Engage sincerely in conversations, provide helpful content, and develop rewards for loyal customers to help foster positive relationships in collaboration with the top digital marketing companies in Sydney.

Advertise your Portal

If you have a Facebook page, comprehensively advertise it for your business so that your social media works hand-in-gloves with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in-store, in advertisements, and your email signature.

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Get More Info on Your Customers Using Facebook Insights

You can efficiently utilise Facebook Insights to learn about the people who opt to like your page. Once you know your Facebook friends’ attributes, you can modify your posts and offerings to meet their requirements and interests.

For instance, if you’re an eCommerce company that serves customers of all age groups, most of your Facebook acquaintances are aged 18–25 years. In such a scenario, your platform offerings might focus on the product appropriate for that age group irrespective of the products and services you broadly offer. However, if you’re a web seller who never interacts with your customers, you can find out their interests, locations, and age to get a clearer picture of what they think and feel. You can take the assistance of Coweso, the foremost digital marketing company in Australia, in this regard.