High ranking plays a vital role in the success of an eCommerce store and is crucial for an organisation to go to the next level. However, it is not enough to sustain an online store on ranking itself, as it guarantees that the audience comes to your page and clicks on your page URL. Suppose a client does not buy anything and leave your portal relatively early to purchase from your rivals. In that scenario, this going away of a customer from your website is a critical situation that needs to be handled cleverly by every eCommerce web page with the help of an agency providing eCommerce website designing services in the Australian region.

Therefore, one of the significant obstacles on the way to a great eCommerce store is the bounce rate. This point is explained as the rate of customers coming to your webshop but not buying anything & leaving to visit your competitor’s page. If your website suffers from a higher bounce rate, you have to take serious steps to tackle it as there is undoubtedly something wrong with your portal. Most online eCommerce stores aim for a realistic bounce figure of less than 60%. If you achieve the said rate, your sales will be positively impacted. We will explain a few methods to prevent the customer from leaving your page, reduce your bounce rate and enhance customer engagement.

If you are looking for an assisting factor in building your webpage, try our Web Development feature. Visit the webpage of Coweso for more information.

Make your Content More Readable

One of the primary reasons users ditch your web page for others is your portal’s lack of attractive text. Users find their initial impression of your website tempting if your content is immensely readable and presented as sophisticated, classy and free of grammatical errors. No buyer wants to go through a full page of boring and irrational content, so it is best if you avoid writing such prose. Additionally, collaborate with a company offering eCommerce web design in Sydney like Coweso to handle your text formatting efficiently. If you fail to be attentive to the subject mentioned above, it will damage even the most beautifully written content. Such a mishap would result in a high bounce rate as the users can’t relate to the written text, directly leading to a terrible user experience.

Apart from the points explained earlier, you can make your content tempting and user-friendly by following the tips below.

• Use subheadings to try to make the subject at hand more accessible.
• It is advisable to use multiple bullet points when you explain the prospective benefits or attributes of a product.
• Upload numerous photographs, diagrams, screenshots and quotes from top experts to make the content attractive.
• Please find out your trending keywords and showcase them in bold font. However, take care not to use them too much as it would lead to keyword stuffing, which is not desirable.
• Instead of forcing your users to read endlessly, engage them by encouraging them to participate in the discussion by asking questions.
• Try to finish your write-up with a’ conclusion’ subtitle and make it actionable. Such ending notes tell the audience to read the last few words and take action quickly. Make your conclusion actionable.

Ensure Eliminating Irritating Popups for Fruitful Customer Retention

According to research conducted by top institutions, almost 70% of the users don’t like the existence of popups on the webpage and find them irritating. During eCommerce website development, numerous business owners are in a predicament about whether to employ or avoid them. While popups provide some benefits like enhancing your email list quickly, you should try to limit or avoid them if you want to direct lots of organic traffic to your webpage by creating a long-term site. If you can’t prevent them from popping up, try to limit their obtrusiveness not to hamper the customer experience.

https://coweso.com/ecommerce/how-can-artificial-intelligence-boost-your-ecommerce-business

One should also avoid popups as they disturb consumers while concentrating on the web content leading to a higher bounce rate. Additionally, many businesses use aggressive and intimidating language to catch the eye of the customers. Such behaviour always has a negative effect leading to the customer going away. All such things mean an unpleasant customer experience. While some popups are well-created and enable visitors to convert into long-term customers, it is best to prevent these irritants to bolster your traffic and satisfy consumers.

Popups distract customers from experience offered by the portal, and the same is true for mobile apps. If you wish to experience a lag-free and efficient Mobile App Development process, contact us by visiting the Coweso page.

Ensure Designing an Eye-Catching Actionable Button

Once the users get attracted by your page with the help of high-quality classy content, and you have also eliminated the popups, don’t let your weak actionable button come in between a successful transaction. Many studies find that a bland and ineffective call to action is one of the primary reasons for the high exit rate. The button should be designed in such a manner that a customer indeed clicks or at least thinks of clicking the button. It would be best to make your CTA attractive by following specialist advice so that you get an opportunity to show your customers what you are offering on the other side. It would be wise to take help from professional organisations like Coweso offering eCommerce website designing in Australia.

It would help to take care of every factor while boosting your CTA. Even a seemingly insignificant thing, such as changing the text on a button, can make a meaningful difference. Many eCommerce portals know that one of the sure-shot ways to transform more audience into paying customers is to provide the users with a free trial period and give tutorials to them. Significantly, this practice can attract users’ attention and direct them to a resource page on your site, reducing bounce rate.

You can get buy-in without getting any amount from a client with a CTA with a free trial. This process will help you garner a decent bounce rate. Check your landing page, whether a WordPress theme or not, to see how you can provide something with urgency and get a visitor on the site to take proactive action. However, offering free trials truly works if you’re in the SaaS business, and it should be made evident in your call to action. Always remember that great calls-to-action significantly improve efficiency & usability. Your target consumers will gladly join and stay with you when that happens. Due to an enhanced CTA, every second spent on your site will improve your conversion rate and lower your bounce rate. You can improve the consumer experience by hiring an agency offering eCommerce web design in Sydney.

https://coweso.com/ecommerce/what-are-some-must-have-features-in-an-ecommerce-website

Ensure that the Users are Not Clicking Endlessly

One of the methods to reduce the bounce rates is to minimise the number of clicks for the user. The secret of increased customer satisfaction is to let them experience what they desire through minimal activity. You can commence the process by offering a visual experience along with the search bar itself. For example, when a user starts clicking a specific letter in the search bar, all the results connected to that letter should be displayed instantly on your website search bar. Results shown in the search bar should be based on visitors’ true intent, browsing behaviour, past purchases, and the behaviour or preferences of people similar to that visitor.

Encouraging the user to click on limited options is the key to marketing. We understand this fact and consider this while providing Digital Marketing services. For more details, visit us at Coweso.