What are the steps to create a mobile-friendly eCommerce website? - Coweso
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What are the steps to create a mobile-friendly eCommerce website?

ecommerce website development

What are the steps to create a mobile-friendly eCommerce website?

In today’s modern times, ensuring that your eCommerce website development is done for mobile users is more important than ever. With the increasing number of individuals using the internet through their mobiles and tablets, having a mobile-friendly website is crucial for reaching and engaging with your target audience. This blog will walk you through how to build a mobile-friendly eCommerce web page.

Choose a Responsive E-commerce Platform

Choosing the right eCommerce platform is the foundation for building a mobile-friendly website. Look for a mobile-responsive web portal that automatically adjusts the text and layout to fit the gadget’s screen size. Popular eCommerce platforms like Shopify and WooCommerce offer responsive templates and designs optimised for mobile users.

Images should be visible on the web and promoted on various platforms. Suppose you wish to do so, avail of our Digital Marketing services. For more information, visit the portal Coweso.

Boost Portal Speed

Speed plays a significant role in the number of generated views. According to a leading survey, a page that loads in a second has a three times higher conversion percentage than a portal that shows results in five seconds. You can use any free link on the browser to calculate your web page’s loading duration. You only have to get a free report after entering your page’s link. This program will check your web speed and showcase your score for mobile and desktop viewing. You need to run the test twice – once for desktop and another for mobile.

Hosting your videos on a third-party portal and then embedding them on your site is one of the methods to boost web speed. Your web portal won’t feel the weight of these videos using this method, which can impact your platform’s speed. YouTube and Wistia are two famous video-hosting platforms. You can complete the process by consulting Coweso – Sydney’s leading agency providing eCommerce website development.

Simplify Navigation 

When it comes to mobile eCommerce, simplicity is vital. You want to make it easy for users to find what they want, even on a smaller screen. To do this, you should simplify your navigation by reducing the number of menu items and using clear and concise labels. It’s also essential to ensure your navigation is visible and easily accessible from all pages on your page.

Optimise Images and Videos

Images and videos are essential to any eCommerce portal, but they can also slow down your portal’s load time, especially on mobile devices. To optimise your images and videos for mobile, you should compress them to reduce file size without sacrificing quality. You should also use lazy loading, which delays loading pictures and videos until the user scrolls down to that page section.

Don’t Clutter the Web Design

Make sure the page is clear by adding numerous calls to action on a single page. If a user has to take too many actions, navigating on a smaller screen will become easier and clear. It would help to use only the essential functions searched by the customers, like the contact form. Ensure to make the design so straightforward that it becomes effortless to navigate by contacting top agencies providing eCommerce website development services. Use white space to allow customers to check everything at a glance and keep content managed. In addition, remove any unnecessary content so that it doesn’t take up undue space or confound users.


When designing menus, avoid lengthy lists of choices and characteristics. It might seem straightforward to have a menu with all available navigation options. However, it takes up much screen space, especially on smaller screens. Instead, try using a hamburger menu – a button that opens a more extended menu. It will create a limited mess and save space.

Use Mobile-Friendly Fonts and Colors

The fonts and colours you use on your page can significantly impact the user experience, especially on mobile devices. It would help to choose fonts that are easy to read on small screens and avoid using too many fonts, which can make your page look cluttered. You should also use easy colours on the eyes and avoid using too many bright or contrasting colours that can be difficult to read. For more information, visit Coweso -the top company providing eCommerce website development in Australia.

Optimise Checkout Process

Checkout is the most crucial part of any eCommerce website and is even more critical on phone devices. You should optimise your checkout process by minimising the number of steps and making it easy for users to complete their purchases. This feature means using autofill for form fields, offering multiple payment options, and providing clear and concise instructions.

Test and Optimise 

Once you’ve built your phone-friendly eCommerce website, you should test it thoroughly to ensure it works as intended. You should test your portal on different devices and screen sizes to ensure it’s responsive and all the content is visible and easy to use. It would help if you also tracked your website’s analytics to check how consumers communicate with your site and make any necessary adjustments to improve the user experience.

Different platforms have different requirements. If you want your webpage to be classy and straightforward, try the Web Development services provided by Coweso. For more details, visit the Coweso portal.

Do Not Write Large & Unnecessary Texts

Except for blog posts like this one, the content on your web page should be short most of the time. However, this feature becomes all the more crucial on mobile. You can look at various tips required to write on a web portal suggested by an eCommerce website development company and try to cut out any long and flabby text portions. 

In addition, keep the forms short. Filling in long forms is a tedious task most of the time. However, nothing is worse if you have to do it on the phone. You will lose customers faster than you can say, ‘this is a required field’ by forcing the users to fill out lengthy forms. Ensure that every form showcased on the tablet only asks for essential details.

In conclusion, building a tablet-friendly eCommerce website requires careful planning and attention to detail. Using these steps, you can develop a website optimised for phone users and provides a seamless and enjoyable shopping experience. Remember to choose a responsive eCommerce platform, simplify your navigation, optimise your images and videos, use phone-friendly fonts and colours, optimise your checkout process and test & optimise your website regularly, among other considerations.

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