What are the steps to keep your clients engaged in your ecommerce portal?
What are the steps to keep your clients engaged in your ecommerce portal?
The success of an eCommerce store crucially depends on its high ranking. Achieving the mentioned component is crucial if an organisation wants to reach the next stage. However, more than ranking is needed to maintain a web store, as it only arranges for the client to come to your website and click on your page link. Suppose a client does not buy anything and leaves your portal relatively early to purchase from your rivals. In that scenario, this going away of a customer from your website is a critical situation that needs to be handled cleverly by every eCommerce web page with the help of an agency providing services in eCommerce website development in Sydney.
Therefore, one of the significant obstacles on the way to a great eCommerce store is the bounce rate. This point is explained as the rate of customers coming to your webshop but not buying anything & leaving to visit your competitor’s page. If your website has a higher bounce rate, you must take serious steps to tackle it, as your portal needs to be corrected. Most online eCommerce stores aim for a realistic bounce figure of less than 60%. If you achieve the said rate, your sales will be positively impacted. We will explain a few methods to prevent the customer from leaving your page, reduce your bounce rate and enhance customer engagement.
Check out our Web Development segment if you are searching for a helping hand to create your web portal. For further information, go to the Coweso website.
Make your Content More Readable
One of the primary reasons users ditch your web page for others is your portal’s lack of attractive text. Users find their initial impression of your website tempting if your content is immensely readable and presented as sophisticated, classy and free of grammatical errors. No buyer wants to go through a full page of boring and irrational content, so it is best if you avoid writing such prose. Additionally, collaborate with a company offering eCommerce web design in Sydney, like Coweso, to handle your text formatting efficiently. Failure to be attentive to the subject mentioned above will damage even the most beautifully written content. Such a mishap would result in a high bounce rate as the users need help to relate to the written text, directly leading to a terrible user experience.
Apart from the points explained earlier, you can make your content tempting and user-friendly by following the tips below.
- Use subheadings to try to make the subject at hand more accessible.
- It is advisable to use multiple bullet points when you explain a product’s future benefits or attributes.
- Upload numerous photographs, diagrams, screenshots and quotes from top experts to make the content attractive.
- Please find out your trending keywords and showcase them in bold font. However, use them sparingly, as it would lead to keyword stuffing, which is undesirable.
- Instead of forcing your users to read endlessly, engage them by encouraging them to participate in the discussion by asking questions.
- Try to finish your write-up with a ‘conclusion’ subtitle and make it actionable. Such ending notes tell the audience to read the last few words and take action quickly. Make your conclusion actionable.
Ensure Eliminating Irritating Popups for Fruitful Customer Retention
According to research conducted by top institutions, almost 70% of the users prefer to avoid the existence of popups on the webpage and find them irritating. During eCommerce website development, numerous business owners need help with employing or avoiding them. While popups provide some benefits, like enhancing your email list quickly, you should limit or avoid them if you want to direct lots of organic traffic to your webpage by creating a long-term site. If you can’t prevent them from popping up, try to limit their obtrusiveness to maintain the customer experience.
One should also avoid popups as they disturb consumers while concentrating on the web content leading to a higher bounce rate. Additionally, many businesses use aggressive and intimidating language to catch the eye of customers. Such behaviour always has a negative effect leading to the customer going away. All such things mean an unpleasant customer experience. While some popups are well-created and enable visitors to convert into long-term customers, it is best to prevent these irritants to bolster your traffic and satisfy consumers.
Ensure Designing an Eye-Catching Actionable Button
Once the users get attracted by your page with the help of high-quality classy content, and you have also eliminated the popups, keep your weak actionable button from coming in between a successful transaction. Many studies find that a bland and ineffective call to action is one of the primary reasons for the high exit rate. The button should be designed in such a manner that a customer indeed clicks or at least thinks of clicking the button. It would be best to make your CTA attractive by following specialist advice so that you get an opportunity to show your customers what you are offering on the other side. It would be wise to take help from professional organisations like Coweso, offering eCommerce website designing in Australia.
It would help to take care of every factor while boosting your CTA. Even a seemingly insignificant thing, such as changing the text on a button, can make a meaningful difference. Many eCommerce portals know that one of the sure-shot ways to transform more audiences into paying customers is to provide the users with a free trial period and give tutorials to them. Significantly, this practice can attract users’ attention and direct them to a resource page on your site, reducing the bounce rate.
You can get buy-in without getting any amount from a client with a CTA with a free trial. This process will help you garner a decent bounce rate. Check your landing page, whether a WordPress theme or not, to see how you can provide something with urgency and get a visitor on the site to take proactive action. However, offering free trials truly works if you’re in the SaaS business, and it should be made evident in your call to action. Always remember that great calls-to-action significantly improve efficiency & usability. Your target consumers will gladly join and stay with you when that happens. Due to an enhanced CTA, every second spent on your site will improve your conversion rate and lower your bounce rate. You can enhance the consumer experience by hiring an agency offering eCommerce web design in Sydney.
Popups take the consumers away from the facilities the web page provides, and the same applies to phone applications. If you want to witness an effective and fast Mobile App Development procedure, go to the Coweso page by contacting us.
Ensure that the Users are Not Clicking Endlessly
One of the methods to reduce the bounce rates is to minimise the number of clicks for the user. The secret of increased customer satisfaction is to let them experience what they desire through minimal activity. You can commence the process by offering a visual experience along with the search bar itself. For example, when a user clicks a specific letter in the search bar, all the results connected to that letter should be instantly displayed on your website search bar. Results shown in the search bar should be based on visitors’ true intent, browsing behaviour, past purchases, and the behaviour or preferences of people similar to that visitor.