What are the reasons for using images in digital marketing?
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Digital marketing is a multimedia mechanism by its true nature. Therefore, content developers can use audio, video, images and other media apart from the standard text to convey their promotional message with the help of a digital marketing agency in Melbourne. In this highly creative digital …
What are the reasons a company must use PPC advertising?
If your establishment is searching for a quick method to get patrons to your webpage, make sales, and generate profits, one of your best solutions is to check out online pay-per-click (PPC) marketing. Unlike conventional promotions in print media or billboards that reach a broad …
What is a hook rate? – Tips to create videos to hook customers
The hook is the part of your video promotions that grabs the customer’s attention from the heady interruptions of the web portals and directs it to your company or brand. It declares as swiftly as possible that your product/service is what the customer was searching …
Five sure shot strategies to boost your PPC campaign
Pay-per-click (PPC) promotion is one of the most effective advertising campaigns to create new users for your venture. Multiple pieces of research by a leading digital marketing agency in Melbourne have displayed that most organisations usually earn a reported $2 in profits for every $1 spent on …
What are the tips to optimise your Facebook ads?
Almost two million people regularly use Facebook for daily posts, updates, or browsing. This reach gives you access to millions of prospective users for your venture, making the ads running on this platform one of the fruitful ways to scale up your organisation. However, these …
Seven Productivity-Related Software for Companies Promoting Remote Working
The raging coronavirus pandemic has left its impact on the business world, and some changes appear to be long-term. Whether a new company or an established firm, every venture tries to transform its working strategy to compete with other firms in the fast-changing market. A …
What are the advantages of Meme marketing?
In today’s day & age, individuals spend most of their time on the digital medium, watching, browsing and sharing graphics and content that they feel are entertaining & innovative. Memes are one of such trends and staple promotional strategies in the field of entertainment. It …
What are the benefits of Inbound Marketing?
Companies need to understand that no one likes disturbances in the middle of some urgent work. For example, advertisements coming on TV in the middle of your favourite TV program or encountering tons of spammy emails from brands you have not subscribed to. These formerly …
What are the benefits of Influencer Marketing?
Influencer promotions refers to promotional activities with, to & with the help of influencers to convey your brand message to your and their core audience. This trend has grown by leaps & bounds in the last few years. Many entrepreneurs earlier thought this trend would …
What are the Steps to Measure Social Media ROI?
One of the crucial parts of the job of any digital marketing agency in Melbourne is to check the amount of social media ROI (return on investment). This aspect helps you better monitor and check the fruitfulness of your activities, showcases the value of the said work …
