What differentiates a great website from a not so impressive one? Well, there are many factors, but if you remember the last time you cancelled a purchase decision because it was taking too long to complete the process, you can easily guess what we are talking about.

It is the User Experience that differentiates a good website, and this is where the top web development services distinguish themselves from the rest.

With the increasing amount of competition to capture the screen-time of consumers, UX or User Experience has become the focal point in website design. How your web platform makes your audience feel is directly related to the site’s overall performance.

While the aesthetics are important, the functionalities also make an integral part of the UX.

88% of consumers are less likely to return to make an online purchase after a bad experience, which can lead to severe loss in business and reputation.

On the other hand, every $1 spent on UX results in a return of $100. It is clear why you should put your money on ensuring the best experience on your web platform. If you are not sure about how to nail UX for your audience, opt for professional assistance from a web development company

On the other hand, every $1 spent on UX results in a return of $100. It is clear why you should put your money on ensuring the best experience on your web platform. If you are not sure about how to nail UX for your audience, opt for professional assistance from a web development company.

Here are the 7 most important UX principles essential for a good website design,

• It’s all about the user

First and foremost, the total design should be tailored to the users’ needs and expectations. What you want to do with the website should come next.

Understanding your audience should start with identifying your TG. Next step is understanding customer behaviour by analysing user data. Thorough customer research will help you gain insights to understand and predict user attractions and engagements.

Proper understanding of the consumer behaviour will assist in ideation and implementation of efficient UX/UI without letting your customers even know about it. So, the first rule is to know your customer before you start designing for them.

If the customer information you have is not comprehensive, hire a digital marketing company for assistance.

• Simplicity is the key

Simplicity and clarity in the design are of utmost importance. Do you know 53% of mobile users leave a website in just 3 seconds? So, you must present information in a way that visitors can grab in a glance and stay glued if it pleases them.

A cluttered presentation, with lots of elements and no proper Call to Action, is a sure shot way to lose customers.

Don’t try to offer the visitors everything at the same time. Keep it simple, clear, and easy to understand for your audience. Simplify the task at hand, provide a clear roadmap to follow and include clear CTA buttons, so that visitors can quickly perform the task you want them to do.

Always consider every user, including the first timers and make sure that the design is simple yet impressive for them too.

• Make the design scannable

We understand the importance of good content on every page, but it should not obstruct the visual experience. Focus on presenting the information through creative infographics and visuals that will enable the customer to scan through the website quickly.
Use “Read More” buttons to hide long texts. It will also give the customer a choice to learn more if he wishes, without causing any obstruction to the aesthetics or visual impact.
Including engaging video clippings and presentations that explain the services or products quickly is an effective way, followed by the top web development companies in Australia for better user engagement.

• Complete a task in 3 or fewer clicks

Make sure that the users can complete the desired task on the website in 3 or fewer clicks. It not only simplifies the process but also ensures that the customer completes the task at one go. You do not want them to leave your platform without completing their intended actions and making the process longer will invariably result in a higher rate of incomplete action.
In ecommerce development, care should be taken to ensure that 3 clicks or fewer are enough to complete any purchase on the website. For other businesses, try to keep it within 1 or 2 clicks at the max.
It ensures smooth interaction of the customer with the web pages and an engaging experience that will propel the visitor to complete any initiated processes.

• Implement proper hierarchy with clear navigation

Following a clear hierarchy is not only important for better SEO but also to ensure a better UX/UI. When you follow proper order, the task of navigation becomes much easier for your users.
The arrangement and structure of the pages might vary according to the industry but organising the content, and the webpages following a hierarchy is always a good practice for better UX.
Make sure that your website and we are talking about every page of it, has clear navigation at the top, so that the user is not confused or left without a clue about how to do what they wanted to do on the page.

• Balance creativity and usability

We love creativity, and we know your customers love it too, but if they are unable to find the main menus at the top of the page on a website or the side panel on an app, it is surely not going to add to a great experience, no matter how creative it looks. For every website development company and independent web developers focusing on delivering a great UI/UX, this is an essential point to consider.
Making users think too hard to figure out a simple action is not what you want. Being creative with the standardised elements can make the interface complicated.
While a balance between usability and creativity is essential to deliver a great UX/UI, for action and navigation buttons give usability more preference.

• Make sure ‘Going back’ is easy

The option to take a step or a few steps back without having to complete the whole task again from scratch is a basic UX principle that can significantly add to the overall experience.
The ability to quickly go back and rework on information provided or choice made by the user can be a powerful tool to make your customers feel comfortable and confident while completing a task.
Your users should always feel ‘in-control’ while performing any action on the site, and this should be evident throughout the design.
These 7 principles make the core of a great UX driven design and should be the prime focus of every web development professional.
Coweso is a top-level web development company in Sydney led by a team of industry experts offering UX/UI focused web development services. Get in touch with us for any professional assistance.