Research shows that a customer’s estimated duration before losing attention is nearly 0.3 to 3 seconds. If your website showcases crucial information after taking more than the stipulated time, the consumer will get distracted and possibly close the browser window. Faster websites built with the help of a prominent web development company provide the benefit of decreased bounce rates, higher organic search ranking, higher conversion ratios and an unparalleled customer experience. The major drawback of slow-running portals is that they will cost you significant capital and damage your goodwill. On the other hand, your web page will positively affect traffic, sales and user retention. But how can you increase your website speed? We have provided some solutions in the following paragraphs.

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Reduce the Number of HTTP Requests

The web browser brings various components of the page, such as stylesheets, scripts and images, from a web server with the help of HTTP requests. When we primarily talk about using HTTP/1.1, each request will have some expenses in scheduling the link between the remote online server and the browser. In addition, browsers typically have a cap on the parallel network request count. Therefore, if multiple requests are lined up, some will be restricted, provided the queue is unnecessarily long.

The primary step of an organisation should be to remove simply irrelevant requests. Knowing the minimum rendering time needed for your portal will be better, as this information will enable you to load only the relevant external resources. Additionally, you must eliminate any irrelevant stylesheets, JavaScript files, images, fonts, etc. If you employ a CMS, such as WordPress, you should eliminate any needless plugins, as they often load additional documents on every page. Once you are successful in removing everything possible, optimising the rest is the next step. Please look into compressing your CSS and JavaScript files. Optimised websites often load all the required CSS and JavaScript in a single request for each file. The experience of a reputed web development company in Brisbane can enable you to analyse and recognise HTTP resources and recommendations, loading slowly for your actual consumers.

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Adopt to HTTP/2

We have discussed the expenses of using HTTP/1.1 to dispatch multiple requests. HTTP is the treaty the browser uses to interact with a remote online server. This protocol transfers your website’s HTML with all other assets like stylesheets, JavaScript files and images. A practical method of resolving this issue is to decrease the request count, which is a decent technique in every circumstance. If you have limited resources to render your website, it will always lead to a significantly swift page loading duration. However, you can prevent this overhead using another method, i.e., changing your web page to HTTP/2. How you can achieve this objective will depend on your hosting provider. HTTP/2 provides a host of benefits over HTTP/1.1. One of the benefits is the feature of dispatching multiple files at the same time over the same connection. This feature avoids the overhead of various requests.

Optimise Image Sizes

Many websites use graphics heavily. If your images are not compressed or utilise a high resolution, your portal’s performance will get bogged down. For example, websites sometimes use 2x or even 3x resolution images so that you can showcase them properly on retina screens and other high-density displays. But suppose your core customers need to utilise the aforementioned HiDP display. In that case, you are ruining frequency and enhancing your visitor’s load time, primarily if they use mobile data with slow bandwidth connections. The browser will choose the perfect image according to the screen resolution on establishing numerous image sizes. For further information, visit Coweso – Sydney’s leading web development company.

When you are sure that you are using transparent pixels across all device types, then it’s time to optimise the dimension of the photos. Ensure to use the appropriate file type. Use JPEG for images with lots of colours (e.g., photos) and PNG for simpler graphics.

Try Using CDN or Content Delivery Networks

it can be tricky to serve static files as this is not the main business of most websites operating in the market. Therefore, it is clever to give the responsibility of this infrastructural part to some other service provider. Fortunately, many services, CDN or Content Delivery Networks, are specially designed for this purpose. These delivery networks will optimise the carriage of static files, such as fonts, CSS, images, JavaScript and fonts to your visitors. Setting them up is usually very simple. CDNs use geographically distributed servers, meaning the server closest to your visit will serve the files. Therefore, the load time files like images will be similar irrespective of where the user connects. Generally, the load time increases while helping static files from your network when customers are physically distant from the server. You can contact an experienced website development company to check the performance of documents hosted on CDNs. This process will enable you to correctly measure if it is prudent to outsource this infrastructure component. 

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Write Mobile-First Code

It is essential to focus on mobile devices and accordingly write your codes. You should check whether your customers are employing a RUM solution among many available in the market. You can also check this thing with the portal analytics software of your preference, such as Google Analytics. Typically, coders write and test websites on their desktop devices, and they optimise the website for mobile devices later. This procedure can often be tedious, depending on the choices made while writing the website.

But what if we used mobile devices (or emulators) while testing the website? This method enables us to write for mobile first. The experience would be optimised for mobile gadgets by default. Once you achieve this pattern, adjusting the portal for desktop devices will be a more straightforward procedure. One can integrate additional screen area and power to boost the device experience continuously. Also, remember to throttle the network and CPU to simulate the experience of mobile users better. You can reach out to Coweso – the top web development company in Australia – for more details.