Which KPIs should you track for your organisation’s web development? - Coweso
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Which KPIs should you track for your organisation’s web development?

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Which KPIs should you track for your organisation’s web development?

KPIs, or key performance indicators, are measurable values that show the health of your business and your progress towards goals. You can keep your business on track and allow yourself to know whether your efforts are paying off by consistently monitoring KPIs with the help of a web development company. These indicators will also help you pinpoint the areas where no strategy is working in your venture, so you can hopefully course-correct before it becomes an issue. A handful of KPIs is beneficial for almost every business to track. These are the core indicators that can help check and verify the well-being of a venture. They are probably not the only KPIs you’ll want to follow, as one can’t possibly cover all the bases in one piece of content. However, these are excellent places to start. This blog will discuss some crucial KPIs that help boost your web development process.

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Net Profit

Tracking and monitoring your net income over time is a straightforward and hassle-free way to start with a KPI for small ventures. You can find out whether your company is garnering more or less income per year using this tool. The formula for calculating this profit is as follows:

Net profit = Revenue – Expenses

It is not prudent to expect your net profit always to go upwards. Sometimes, you will witness a slight dip in your revenues during difficult economic times or when you put your capital into the business. But you can quickly see whether your business earns more than it spends by keeping a close eye on profits. Indeed, that’s an important metric to know.

Net Profit Margin

You can easily calculate your business’s viability with the help of your profit margin, also known as your net profit margin. This indicator is similar to the net profit variant and expertly shows you how well your revenue is utilised. It’s a measure of the amount of profit your venture makes from its revenue. You can discuss the same with a leading web development company in Brisbane like Coweso.


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Net profit margin = Net profit ÷ Revenue.

If your business has earned $100,000 in revenue & a net profit of almost $40,000 during the year, your income margin is 40%. That means that your business keeps $0.40 for every $1 that you earn. You can easily witness whether there is an increase in revenue due to the rise in the revenues at the same rate by comparing your profit margin from year to year.

Quick Ratio

One of the crucial things to monitor for a business is cash flow. This factor is often considered one of the main reasons for the failure of smaller ventures. The quick ratio is an indicator that makes it straightforward to know whether your securities, cash, and the capital you are expecting soon to arrive, i.e., your accounts receivable, is enough to cover your expenses. The following method is used for the calculation:

Quick ratio = (Cash + Accounts receivable + Marketable securities) ÷ Current expenses

For instance, if you have $5,000 in accounts receivable, $10,000 in cash, and $12,000 in current expenses, the total sum calculation is ($10,000 + $5,000) ÷ $12,000 = 1.25. If your quick ratio is one or higher, that implies you have adequate capital and liquid assets – properties that you can quickly sell to get cash) to cover pending transactions. A quick ratio of less than one means it may be more challenging to cover your current liabilities. For more clarity on this subject, consult the leading web development company in Sydney.


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Expenses Related to Customer Acquisition

Most current businesses do not have an idea of the cost incurred to acquire a new client or customer for their venture. You might not stress much about the costs to get a sale in the preliminary stages of your business. However, this is a crucial metric to keep track of as your business grows slowly and steadily. You can measure your client acquisition expenses, or the cost you must incur to acquire one customer, to track and monitor this indicator. You have to use the following equation for this purpose:

Customer acquiring expenses = (Sales cost + Promotional expenses) ÷ Number of new clients.

So, if you spent $5,000 on promotional expenses during a quarter and got ten new customers, your customer (or client) acquisition cost is $500 per client.

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Lifetime Worth of a Client

The true worth of your customer is an important metric to discuss because it can help you decide how much you can spend on sales and marketing costs. If you know that your average customer pays $100 to you, the website development company wants to ensure that the price you incur while getting that client is well below that figure. However, unlike the other KPIs in this list, the lifetime worth of a customer isn’t as straightforward to measure. Such complexity results in a few businesses having an easier time measuring it than others. If your company works with clients on a retainer model, that is relatively easy to measure:

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The lifetime worth of a customer = average retainer cost x average number of months a client spends with you on an assignment

You’ll need to do slightly more comprehensive research if you work with customers on a project basis. Forecasting the typical number of jobs you collaborate on with a client and the ordinary expenses of each project will help you to calculate the average lifetime value of a customer:

The lifetime value of client = average number of projects with client x average cost of each project

Conversion Rate

This fundamental metric calculates the number of potential buyers who have actually become your clients. You can measure the rate of conversion by using multiple different methods with the help of leading web development companies in Australia like Coweso, depending on the kind of venture you operate. For example, you could calculate this by checking out the number of individuals who bought a product from you last month compared to the number of people who visited your premium establishment in the case of an online store. For instance, you have 400 purchases and 10,000 unique visitors in a month. Your conversion rate would be 4%.

If an agency pitches ten prospective clients in a month and gets two of the assignments, the conversion rate stands at 20%. Checking your conversion rate over a period will help you see whether changes you make in your sales and marketing improve your conversion rate.

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